I'm here to help you
Identify Your Goals & Achieve Them Faster
After I help you discover what you want for your business, I'll work together to find the very best way of achieving it.
Professional Consultancy Services
Conceptual Design Support
• Spa layouts
• Outline projections
• Mix of heat treatment experiences
• Number of treatment rooms
Financial Feasibility
• Development of revenue business plans from pre-launch to first three years of operation
• Pre-opening budget
• Soft opening trials
• Operational profit and loss
• Revenue projections
• Performance forecasts
Product House Selection
Liaison with the various product houses to negotiate the most appropriate and competitive skincare product for the facility to ensure;
• Fulfilment in treatment and skincare product offering
• Ongoing business support for the spa management and team to ensure the maximisation of opportunities
• Ongoing support packages for launch events and special evening events
Consultancy And Business Strategy
• Market assessment
• Review competition
• Establish potential position in the market place
Recruitment
The development of a recruitment plan to acquire the most appropriate personnel;
• Creation of bespoke job descriptions including criteria and qualification requirements
• Recruitment schedule
• Applicants assessment
• Interviewing
Training
• Tailored training courses to specific business needs and experience levels
• Work with the team on a continual basis to maintain and update product knowledge and grow the team’s confidence
• Commercial Training
• Deliver ‘Introduction to Spa’ for all staff (both leisure and spa based) to ensure they are all working together to deliver the best product
Pricing Strategy
• Recommendation for pricing considering local, regional and spa day offerings
Procedures Manuals
• Bespoke procedures manuals will assist in training new members of staff and act as a source of information for on-site team. The manual will outline customer journey, industry standards and customer care
About Jacqueline
With over 30 years of experience in the spa industry, qualifications in Beauty Therapy (C&G), International Certification in Spa (IHBC) and a member of the Institute of Business Consulting in the UK, Jacqueline brings with her a wealth of knowledge to each client she partners with. A UK Spa Director at Macdonald Hotels and Q Hotels for over 10 years, holding full responsibility of sales and operations for the 26+ Hotel Leisure Clubs and Spa’s, Jacqueline fully understands the complexity and challenges spa’s face, and brings solutions with her. Consulting with Spa’s for 13 years, Jacqueline has successfully assisted in the build and support of 45 spas from concept to delivery and completed projects with multiple prestigious skincare and spa brands offering 5 star services to support their business and achieve their goals.
The Cameron Spa, Loch Lomond
Jacqueline joined a new team to review and address market positioning for the Spa as a Day Spa. Updated strategy, standards and procedures were implemented with the spa team and receptionists delivering double digit growth in treatments and retail over a 12 month period.
Aqua Sana Center Parcs, National
Devised a training programme delivered to managers, seniors, therapists and assistants across 4 sites to up-skill and improve performance. Jacqueline is also responsible for coaching the spa managers in measuring and monitoring the success of the programme and facilitates follow up sessions.
Titanic Spa, Yorkshire
The main areas of focus have been through sales and marketing to drive revenue, people development, negotiating with suppliers and implementation of calendar events.
